:GEAR:
The fusion of creativity and analytics

When choosing what photographic equipment to use, I base my equipment decisions on what is best suited for the job and the clients budget. I make it a point to use the right tool for the right job. Don't use a butter knife when what you need is a screwdriver and don't use a air powered nail gun to hang a piece of art. Yes both situations will get the job done, however..... I'll leave it at that. I made my point.

And then we add creativity. What gear is neccessary to deliver the message in a way that is unique to our style? You ask who's style? It's not just about my style, your style or even our clients style. The goal is to blend our styles to create imagery that is cohesive to brand identity. That is the birth of OUR style for the job.

When on assignment, I choose from the following gear.

Large Format 4x5 film field cameras
Hasselblad Medium Format 6x4.5, 6x6, cameras with film and digital backs
Canon professional digital slr cameras
PROFOTO lighting gear and light shaping tools.